US politician Al Gore used the term 'inconvenient truth' to describe the way we conveniently ignore the fact of the degeneration of the earth's ecological system. I think the term describes the way people think in general: we’re constantly ignoring aspects of life that are inconvenient to think about, because they clash with the social collective's world view, and threaten our secure place in society.
A society is a web of convenience. It exists in its present form because people want a convenient centralized system of values and action: it provides a framework that tells them what they can expect from society and what society can expect from them.
The benefit of belonging to such a framework is the convenience of a ready-made life-plan, but the price is the denial of your true individuality. It's become habitual, second nature, to smash down the person you really are, in order to exist in the collective: to fit.
The wound this causes deep inside expresses itself as a hole; an emptiness inside which you constantly look for ways to fill.